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Professor Dorothy Yen
Deputy Dean/Professor in Marketing

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Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032

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Yen, DA., Yu, Q. and Barnes, BR. (2007) 'Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges'. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363

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