Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing

Topics

I am open to supervise PhD students as of January 2025. Potential topics I might be interested covers digital transformation technologies, human-technology interaction, social media, consumer psychology, and social influence effects in experiences. Contexts might include hospitality, virtual contexts, healthcare, tourism, or retailing.

PhD projects for research students

• Impact of Service Automation, Robots, and AI on Customer Engagement and Wellbeing in the Hospitality Industry