Dr Ezgi Merdin Uygur
Lecturer in Digital Marketing

Teaching

As a lecturer, her teaching philosophy centers on providing a dynamic and engaging learning experience for her students. She believes that case-based discussions are an effective way to promote active learning and critical thinking, and encourages her students to participate in group discussions and problem-solving exercises. She also prioritizes the development of creative thinking skills, as she believes this is essential for success in any field. In addition, she emphasizes the importance of ethics and sustainability in all areas of study, as these principles are crucial for responsible decision-making and a better future. Finally, she is committed to keeping her students up-to-date with the latest developments in their field and strives to provide a supportive learning environment that fosters independent thinking and lifelong learning.

Ezgi is the module leader of:

MG3617 Tech, Robots, and AI in Marketing,

MG2604 Digital Marketing

MG3605 Database and Customer Relationship Marketing and co-delivers

MG5537 Social Media for Business masterclass

MG5624 Digital Marketing

MG2612 B2B Marketing

MG2604 Consumer Behaviour

MG5610 Consumer Behaviour

Ezgi also supervises numerous MSc Marketing and MBA dissertations. She acts as RDA in 2 PhD commitees and co-supervises an external PhD student. She acts as a personal tutor to 40 students, UG and PG.