Balmer, JMT. (2013) 'Organizational marketing: Its nature and strategic significance?', in Balmer, JMT., Illia, L. and del Valle Brena, AG. (eds.) Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century. London : Routledge. pp. 1 - 20. ISBN 13: 978-0-415-66209-3.

Balmer, JMT. and Illia, L. (2012) 'Corporate communication and corporate marketing:Their nature, histories, differences and similarities'. Corporate Communications: An International Journal, 17 (4). pp. 415 - 433. ISSN: 1356-3289

Balmer, JMT. (2012) 'Strategic corporate brand alignment: Perspectives from identity based views of corporate brands'. European Journal of Marketing, 46 (7). pp. 1064 - 1092. ISSN: 0309-0566

Balmer, JMT. (2012) 'Corporate brand management imperatives: Custodianship, credibility, and calibration'. California Management Review, 54 (3). pp. 6 - 33. ISSN: 2162-8564 Open Access Link

Balmer, JMT. (2012) 'Corporate identity', in Anheier, HK. and Juergensmeyer, M. (eds.) Encyclopedia of global studies. Sage. pp. 291 - 294. ISBN 13: 9781412964296.

He, H-W. and Balmer, JMT. (2012) 'A Grounded Theory of the Corporate Identity and Corporate Strategy Dynamic: A Corporate Marketing Perspective'. European Journal of Marketing, 47 (3). pp. 401 - 430. ISSN: 0309-0566

Balmer, JMT., Powell, SM. and Greyser, SA. (2011) 'Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded'. Journal of Business Ethics, 102 (1). pp. 1 - 14. ISSN: 0167-4544 Open Access Link

Balmer, JMT. (2011) 'Corporate Marketing Myopia and the Inexorable Rise of a Corporate Marketing Logic: Perspectives from Identity Based Views of the Firm'. European Journal of Marketing, 9-10 (9-10). pp. 1329 - 1352. ISSN: 0309-0566

Balmer, JMT. (2011) 'Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy'. European Journal of Marketing, 45 (9-10). pp. 1380 - 1398. ISSN: 0309-0566

Balmer, JMT. (2011) 'Corporate Heritage Brands and the Precepts of Corporate Heritage Brand Management: Insights from teh British Monarchy and the Eve of the Royal Wedding of Prince William (April 2011) and Queen Elizabeth's Diamond Jubilee (1952-2012)'. Journal of Brand Management, 8 (8). pp. 517 - 544. ISSN: 1350-231X

Balmer, JMT. (2010) 'Explicating corporate brands and their management: Reflections and directions from 1995'. Journal of Brand Management, 3 (3). pp. 180 - 196. ISSN: 1350-231X

Balmer, JMT., Liao, M-N. and Wang, W-Y. (2010) 'Corporate brand identification and corporate brand management: how top business schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Balmer, JMT. (2010) 'The BP Deepwater Horizon débâcle and corporate brand exuberance'. Journal of Brand Management, 18 (2). pp. 97 - 104. ISSN: 1350-231X Open Access Link

Balmer, JMT., Liao, M. and Wang, W. (2010) 'Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Balmer, JMT. and Thomson, I. (2009) 'The shared management and ownership of corporate brands: The case of Hilton'. Journal of General Management, 34 (4). pp. 15 - 37. ISSN: 0306-3070

Balmer, JMT., Stuart, H. and Greyser, SA. (2009) 'Aligning identity and strategy: Corporate branding at British Airways in the late 20th century'. California Management Review, 51 (3). pp. 6 - 23. ISSN: 0008-1256 Open Access Link

Balmer, J. and Greyser, SA. (2009) 'Corporate marketing and identity: reflections and directions - Guest editorial'. Management Decision, 47 (4). pp. 540 - 543. ISSN: 0025-1747

Balmer, JMT. (2009) 'Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived'. Management Decision, 47 (4). pp. 639 - 675. ISSN: 0025-1747 Open Access Link

Balmer, JMT. (2009) 'Corporate marketing: Apocalypse, advent and epiphany'. Management Decision, 47 (4). pp. 544 - 572. ISSN: 0025-1747 Open Access Link

Balmer, JMT. (2008) 'Identity based views of the corporation: insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image'. European Journal of Marketing, 42 (9-10). pp. 879 - 906. ISSN: 0309-0566

Balmer, JMT. (2008) 'An epiphany of three: corporate identity, corporate branding and corporate marketing', in Melewar, TC. (ed.) Facets of Corporate Identity, Communication and Reputation. Routledge, London. pp. 35 - 54. ISBN 13: 978-0-415-40527-0.

Balmer, JMT. (2008) 'A resource-based view of the British monarchy as a corporate brand'. International Studies of Management and Organization, 37 (4). pp. 20 - 44. ISSN: 0020-8825

Balmer, JMT. (2008) 'Corporate brand, the British monarchy, and the resource based view of the firm'. International Studies of Management and Organizations, 37 (4). pp. 20 - 45. ISSN: 0020-8825 Open Access Link

Mukherjee, A. and Balmer, JMT. (2008) 'New frontiers and perspectives in corporate brand management: in search of a theory'. International Studies of Management and Organization, 37 (4). pp. 3 - 19. ISSN: 0020-8825

He, H. and Balmer, JMT. (2007) 'Perceived corporate identity/ strategy dissonance: triggers and managerial responses'. Journal of General Management, 33 (1). pp. 71 - 91. ISSN: 0306-3070

He, H-W. and Balmer, JMT. (2007) 'Identity studies: Multiple perspectives and implications for corporate-level marketing'. European Journal of Marketing, 41 (7/8). pp. 765 - 785. ISSN: 0309-0566 Open Access Link

Balmer, JMT. (2007) 'A Resource-Based View of the British Monarchy as a Corporate Brand'. International studies of management & organization, 37 (4). pp. 20 - 45. ISSN: 0020-8825

Urde, M., Greyser, SA. and Balmer, JMT. (2007) 'Corporate brands with a heritage'. Journal of Brand Management, 15 (1). pp. 4 - 19. ISSN: 1350-231X

Balmer, JMT., Fukukawa, K. and Gray, ER. (2007) 'The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics'. Journal of Business Ethics, 76 (1). pp. 7 - 15. ISSN: 0167-4544 Open Access Link

Fukukawa, K., Balmer, JMT. and Gray, ER. (2007) 'Mapping the interface between corporate identity, ethics and corporate social responsibility'. Journal of Business Ethics, 76 (1). pp. 1 - 5. ISSN: 0167-4544

Cornelissen, JP., Haslam, SA. and Balmer, JMT. (2007) 'Social identity, organizational identity and corporate identity: towards an integrated understanding of processes, patternings and products'. British Journal of Management, 18 (1). pp. 1 - 16. ISSN: 1045-3172

Balmer, JMT. (2005) 'Corporate Brand Cultures and Communities', in Schroeder, J. and Salzer-Morling, M. (eds.) Brand Cultures. London : Taylor & Francis, Inc.. pp. 30 - 43. ISBN 10: 0415355990. ISBN 13: 9780415355995.

Balmer, JMT. and Greyser, SA. (2003) 'Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing'. New York: Routledge. ISSN 10: 0 415 28421 X ISSN 13: 978-0-415-28420-2

Balmer, JMT. (1999) 'Corporate identity', in Baker, MJ. (ed.) The IEBM encyclopedia of marketing. London : International Thompson Business Press. pp. 732 - 746. ISBN 10: 1861523041. ISBN 13: 9781861523044.