Yen, DA-W., Dorussen, H., Pickering, S., Hansen, M., Scotto, T. and Reifler, J. (2024) 'To share or not to share: Public attitudes towards disclosing personal and identifiable medical data and information'. British Journal of Healthcare Management, 0 (accepted, in press). ISSN: 1358-0574 Open Access Link

Pickering, SD., Dorussen, H., Hansen, ME., Reifler, J., Scotto, T., Sunahara, Y. and Yen, D. et al. (2024) 'London, you have a problem with women: Trust towards the police in England'. Policing and Society: an international journal of research and policy, 0 (ahead of print). pp. 1 - 16. ISSN: 1043-9463 Open Access Link

Balmer, JMT. (2024) 'Corporate Brand Architecture', in Podnar, K. (ed.) Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 142 - 147. ISBN 10: 1-80220-087-8. ISBN 13: 978-1-80220-086-7. Open Access Link

Balmer, JMT. (2024) 'Corporate Brand Communication', in Podnar, K. (ed.) Elgar Encyclopedia of Corporate Communication. Cheltenham : Edward Elgar. pp. 175 - 178. ISBN 10: 1-80220-086-X. ISBN 13: 978-1-80220-086-7. Open Access Link

Dorussen, H., Hansen, ME., Pickering, SD., Reifler, J., Scotto, T., Sunahara, Y. and Yen, D. et al. (2024) 'The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England'. Public Health in Practice, 7. pp. 1 - 7. ISSN: 2666-5352 Open Access Link

Yen, D., Cappellini, B., Hendy, J. and Jen, M-Y. (2023) 'Acculturating again: Taiwanese migrants’ enduring Covid-19 coping paradox in the UK'. International Marketing Review, 41 (7). pp. 1 - 22. ISSN: 0265-1335 Open Access Link

Victor, C. and Yen, D. (2023) 'Happy To Chat – Promoting Talking To Strangers In Public Places In The UK'.Gerontological Society of America (GSA) 2023 Annual Scientific Meeting. Tampa, FL, USA. 21 - 12 November. Oxford University Press (OUP). pp. 1051 - 1051.Open Access Link

Yen, D., Jang, J., Wei, L., Morgan, N. and Pritchard, A. (2023) 'Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales'. Journal of Policy Research in Tourism, Leisure and Events, 0 (ahead-of-print). pp. 1 - 15. ISSN: 1940-7963 Open Access Link

Balmer, JMT. (2023) 'Digital Corporate Communication and Brand Communication', in Luoma-aho, V. and Badham, M. (eds.) Handbook of Digital Corporate Communication. Cheltenham : Edward Elgar. pp. 34 - 49. ISBN 10: 1-80220-196-3. ISBN 13: 978-1-80220-195-6. Open Access Link

Al-Amad, AHMJ. and Balmer, JMT. (2023) 'Augmented role identity saliency of CSR in corporate heritage organizations'. Journal of Business Research, 155 (Part A). pp. 113418 - 113418. ISSN: 0148-2963 Open Access Link

Balmer, JMT. (2023) 'Design, Corporate Brand Design and Corporate Heritage Brand Design: What are they? What of them?'. Journal of Brand Management, 30 (2). pp. 97 - 115. ISSN: 1350-231X Open Access Link

Balmer, JMT. (2023) 'Heraldry, mottos and corporate heritage discovery at the University of Strathclyde: a case of 'Useful Learning''. Journal of Brand Management, 30 (2). pp. 170 - 183. ISSN: 1350-231X Open Access Link

Balmer, JMT. and Bargenda, A. (2023) 'Special edition: corporate heritage brand design'. Journal of Brand Management, 30 (2). pp. 95 - 96. ISSN: 1350-231X

Wang, CL. and Yen, DA-W. (2022) 'Guest editorial: Understanding prosumer behavior in the platform ecosystem'. European Journal of Marketing, 56 (10). pp. 2589 - 2593. ISSN: 0309-0566

Alwi, SFS., Balmer, JMT., Stoian, M-C. and Kitchen, PJ. (2022) 'Introducing integrated hybrid communication: The nexus linking marketing communication and corporate communication'. Qualitative Market Research: an international journal, 25 (4). pp. 405 - 432. ISSN: 1352-2752 Open Access Link

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Understanding older people's practices when designing healthy ageing interventions'. British Journal of Healthcare Management, 28 (6). pp. 1 - 3. ISSN: 1358-0574 Open Access Link

Yen, DA., Cappellini, B. and Dovey, T. (2022) 'Primary School Children’s Responses to Food waste at School'. British Food Journal, 124 (13). pp. 109 - 125. ISSN: 0007-070X Open Access Link

Kohli, G., Alwi, S. and Yen, D. (2022) 'The rise of Iconic Film Brands: Antecedents and Consequences'.Academy of Marketing. University of Huddersfield. [unpublished]

AlMutairi, S. and Yen, D. (2022) 'An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region'. Cogent Business and Management, 9 (1). pp. 1 - 25. ISSN: 2331-1975 Open Access Link

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2022) 'Towards a Framework of Healthy Aging Practices'. Journal of Business Research, 142. pp. 176 - 187. ISSN: 0148-2963 Open Access Link

Balmer, JMT. (2021) 'Managerial corporate brand orientation: explication, significance, and antecedents'. Journal of Brand Management, 29 (1). pp. 1 - 12. ISSN: 1350-231X Open Access Link

Keegan, B., Canhoto, A. and Yen, D. (2021) 'Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing'. Industrial Marketing Management, 100. pp. 36 - 48. ISSN: 0019-8501 Open Access Link

Foroudi, MM., Balmer, JMT. and Foroudi, P. (2021) 'Corporate Architecture Design, Corporate Identity, and Identification', in Foroudi, MM. and Foroudi, P. (eds.) Corporate Brand Design: Developing and Managing Brand Identity. London : Rioutledge. pp. 124 - 141. ISBN 10: 1-003-05415-3. ISBN 13: 978-0-367-51499-0.

Yu, Q., Pickering, S., Geng, R. and Yen, DA. (2021) 'Thanks for the memories: Exploring city tourism experiences via social media reviews'. Tourism Management Perspectives, 40. pp. 1 - 13. ISSN: 2211-9736 Open Access Link

Foroudi, MM., Foroudi, P. and Balmer, JMT. (2021) 'Corporate identity: Defnition and components', in Melewar, TC., Dennis, C. and Foroudi, P. (eds.) Building Corporate Identity, Image and Reputation in the Digital Era. London : Routledge. pp. 11 - 74. ISBN 10: 1-003-08057-X. ISBN 13: 978-0-367-53123-2. Open Access Link

Balmer, JMT. and Podnar, K. (2021) 'Corporate brand orientation: Identity, internal images, and corporate identification matters'. Journal of Business Research, 134. pp. 729 - 737. ISSN: 0148-2963 Open Access Link

Podnar, K. and Balmer, JMT. (2021) 'Quo Vadis Corporate Marketing?'. Journal of Business Research, 134. pp. 642 - 646. ISSN: 0148-2963

Yen, DA-W., Cappellini, B., Yang, S. and Gupta, S. (2021) 'Coping with Coping: international migrants’ experiences of the Covid-19 lockdown in the UK'. British Journal of Management, 32 (4). pp. 1219 - 1241. ISSN: 1045-3172 Open Access Link

Filieri, R., Yen, DA. and Yu, Q. (2021) '#ILoveLondon: An exploration of the declaration of love towards a destination on Instagram'. Tourism Management, 85. pp. 104291 - 104291. ISSN: 0261-5177 Open Access Link

Wang, CL., Yen, D. and Barnes, BR. (2021) 'Guest editorial'. International Marketing Review, 38 (1). pp. 1 - 5. ISSN: 0265-1335

Yen, G., Yen, DA., Geng, R. and Azar, G. (2021) 'Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis'. Industrial Marketing Management, 93 (February 2021). pp. 137 - 146. ISSN: 0019-8501 Open Access Link

Boukis, A., Punjaisri, K., Balmer, JMT., Kaminakis, K. and Papastathopolous, A. (2021) 'Unveiling front-line employees’ brand construal types during corporate brand promise delivery: A multi-study analysis'. Journal of Business Research, 131. pp. 673 - 685. ISSN: 0148-2963 Open Access Link

Abosag, I., Yen, DA-W., Barnes, BR. and Gadalla, E. (2020) 'Rethinking guanxi and performance: Understanding the dark side of Sino–U.S. business relationships'. International Business Review, 30 (4). pp. 1 - 11. ISSN: 0969-5931 Open Access Link

Hambali, A., Alwi, S. and Balmer, J. (2020) 'Sustainable branding strategy via celebrity corporate brand'.4th International Conference of Marketing, Strategy & Policy. Newcastle University Online. 9 - 11 December. Proceedings of the 4th International Conference of Marketing, Strategy & Policy. pp. 24 - 26.Open Access Link

Tourky, M., Alwi, S., Shaalan, A. and Balmer, J. (2020) 'Management of Corporate Identity for the pursuit of sustained CSR implement'.4th International Conference of Marketing, Strategy & Policy. Newcastle University Online. 9 - 11 December. 4th International Conference of Marketing, Strategy & Policy. pp. 37 - 37.Open Access Link

Yen, D., Cohen, G., Wei, L. and Asaad, Y. (2020) 'Towards a Framework of Consumption Practices in Healthy Ageing'.MSP2020 4th International Conference of Marketing Strategy and Policy. Newcastle, UK. 9 - 11 December. 4th International Conference of Marketing, Strategy & Policy: Conference [Proceedings]. pp. 33 - 33.Open Access Link

Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C-HS. and Yen, DA. (2020) 'Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure'. Journal of Strategic Marketing, 30 (5). pp. 443 - 480. ISSN: 0965-254X Open Access Link

AlMutairi, S., Heller, M. and Yen, D. (2020) 'Reclaiming the heterogeneity of the Arab States'. Cross Cultural and Strategic Management, 28 (1). pp. 158 - 176. ISSN: 2059-5794 Open Access Link

Sammour, AA., Chen, W. and Balmer, JMT. (2020) 'Corporate heritage brand traits and corporate heritage brand identity: the case study of John Lewis'. Qualitative Market Research: An International Journal, 23 (3). pp. 447 - 470. ISSN: 1352-2752 Open Access Link

Balmer, JMT., Lin, Z., Chen, W. and He, X. (2020) 'The role of corporate brand image for B2B relationships of logistics service providers in China'. Journal of Business Research, 117 (Sep 2020). pp. 850 - 861. ISSN: 0148-2963 Open Access Link

Kohli, GS., Yen, D., Alwi, S. and Gupta, S. (2020) 'Film or Film brands? UK consumers' engagement with films as brands'. British Journal of Management, 32 (2). pp. 369 - 398. ISSN: 1045-3172 Open Access Link

Yang, H-P., Yen, D. and Balmer, JMT. (2020) 'Higher Education: a once-in-lifetime purchase'. Qualitative Market Research: An International Journal, 23 (4). pp. 865 - 890. ISSN: 1352-2752 Open Access Link

Geng, R., Mansouri, SA., Aktas, E. and Yen, DA. (2020) 'An empirical study of green supplier collaboration in the Chinese manufacturing sector: The double-edged sword effect of guanxi'. Supply Chain Management: An International Journal, 25 (3). pp. 359 - 373. ISSN: 1359-8546 Open Access Link

Sammour, A., Chen, W., Balmer, JMT., Botchie, D. and Faraday, J. (2020) 'Crafting the forever now: Corporate heritage brand innovation at John Lewis Partnership'. Strategic Change, 29 (1). pp. 115 - 126. ISSN: 1086-1718 Open Access Link

Dey, BL., Yen, D. and Samuel, L. (2019) 'Digital consumer culture and digital acculturation'. International Journal of Information Management, 51. pp. 1 - 6. ISSN: 0268-4012 Open Access Link

Foroudi, MM., Balmer, JMT., Chen, W., Foroudi, P. and Patsala, P. (2019) 'Explicating Place Identity Attitudes, Place Architecture Attitudes, and Identification Triad Theory'. Journal of Business Research, 109 (March 2020). pp. 321 - 336. ISSN: 0148-2963 Open Access Link

Kohli, G. and Yen, D. (2019) 'Brand voice', in foroudi, P. and palazzo, M. (eds.) Contemporary Issues in Branding. London : Routledge. pp. 116 - 130. ISBN 10: 1138368547. ISBN 13: 9781138368545.

Foroudi, MM., Balmer, JMT., Chen, W. and Foroudi, P. (2019) 'Relationship between corporate identity, place architecture, and identification: an exploratory case study'. Qualitative Market Research, 22 (5). pp. 638 - 668. ISSN: 1352-2752 Open Access Link

Yu, Q., McManus, R., Yen, D. and Li, X. (2019) 'Tourism boycotts and animosity: A study of seven events'. Annals of Tourism Research, 80 (102792). pp. 102792 - 102792. ISSN: 0160-7383 Open Access Link

Yu, Q., Yen, DA., Cappellini, B. and Wang, CL. (2019) 'From West to East: British Sojourners’ Acculturation in China'. International Marketng Review, 38 (4). pp. 671 - 689. ISSN: 0265-1335 Open Access Link