Yen, DA. and Barnes, BR. (2011) 'Analyzing stage and duration of Anglo-Chinese business-to-business relationships'. Industrial Marketing Management, 40 (3). pp. 346 - 357. ISSN: 0019-8501 Open Access Link

Yen, DA., Barnes, BR. and Wang, CL. (2011) 'The measurement of guanxi: Introducing the GRX scale'. Industrial Marketing Management, 40 (1). pp. 97 - 108. ISSN: 0019-8501 Open Access Link

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship between brand experience and loyalty'.European, Mediterranean and Middle Eastern Conference on Information Systems. Athens. [unpublished]

Balmer, JMT. (2011) 'Corporate Marketing Myopia and the Inexorable Rise of a Corporate Marketing Logic: Perspectives from Identity Based Views of the Firm'. European Journal of Marketing, 9-10 (9-10). pp. 1329 - 1352. ISSN: 0309-0566

Balmer, JMT. (2011) 'Corporate heritage identities, corporate heritage brands and the multiple heritage identities of the British Monarchy'. European Journal of Marketing, 45 (9-10). pp. 1380 - 1398. ISSN: 0309-0566

Balmer, JMT. (2011) 'Corporate Heritage Brands and the Precepts of Corporate Heritage Brand Management: Insights from teh British Monarchy and the Eve of the Royal Wedding of Prince William (April 2011) and Queen Elizabeth's Diamond Jubilee (1952-2012)'. Journal of Brand Management, 8 (8). pp. 517 - 544. ISSN: 1350-231X

Ueacharoenkit, S. and Cohen, G. (2011) 'Investigating the relationship of brand experience and loyalty: A study of luxury brand in Thailand'. Proceedings of the European, Mediterranean and Middle Eastern Conference on Information Systems - Informing Responsible Management: Sustainability in Emerging Economies, EMCIS 2011. pp. 335 - 352.Open Access Link

Yen, DA., Wang, CL. and Barnes, B. (2010) 'The Chinese notion of Guanxi', in Wang, CL. (ed.) Handbook of Contemporary Marketing in China. USA : Nova Science Publishers. pp. 83 - 100. ISBN 10: 1617616893. ISBN 13: 978-1617616891.

Balmer, JMT. (2010) 'Explicating corporate brands and their management: Reflections and directions from 1995'. Journal of Brand Management, 3 (3). pp. 180 - 196. ISSN: 1350-231X

BALMER, J. (2010) 'The BP Deepwater Horizon Debacle and Corporate Brand Exuberance'. Journal of Brand Management, 18 (2). pp. 97 - 104. ISSN: 1350-231X

Oestreicher, K., Kuzma, J. and Yen, DA. (2010) 'Avatar supported learning in a virtual university'. Worcester Journal of Learning and Teaching, 4. ISSN: 2024-8032

Vardas, H. and Cohen, G. (2010) 'Marketing eco-fashion: is it a fad, the future or utopia? Examining the role of sustainability marketing in the evolving segment of eco-fashion'.British Academy of Management. Sheffield. [unpublished]

Podnar, K. and Balmer, JMT. (2010) 'Contemplating corporate marketing, identity and communication'. London: Routledge. ISSN 10: 0415577438 ISSN 13: 978-0415577434

Balmer, JMT. (2010) 'The BP Deepwater Horizon débâcle and corporate brand exuberance'. Journal of Brand Management, 18 (2). pp. 97 - 104. ISSN: 1350-231X Open Access Link

Balmer, JMT., Liao, M. and Wang, W. (2010) 'Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Asaad, Y., Cohen, G. and Melewar, TC. (2010) 'Export market orientation in UK universities: Some qualitative findings from the international marketing managers’ perspective'.Academy of Marketing Conference. Coventry. [unpublished]

Balmer, JMT., Liao, M-N. and Wang, W-Y. (2010) 'Corporate brand identification and corporate brand management: how top business schools do it'. Journal of General Management, 35 (4). pp. 77 - 102. ISSN: 0306-3070

Balmer, JMT., Powell, SM. and Elving, WJL. (2009) 'Explicating corporate identity'. Corporate Communications: An International Journal, 14 (4). ISSN: 1356-3289

Balmer, JMT. and Thomson, I. (2009) 'The shared management and ownership of corporate brands: The case of Hilton'. Journal of General Management, 34 (4). pp. 15 - 37. ISSN: 0306-3070

Balmer, JMT. and Greyser, SA. (2009) 'The 10th ICIG Symposium: Corporate marketing and identity: Reflections and directions'. Management Decision, 47 (4). pp. 4 - 7. ISSN: 0025-1747

Juggessur, J. and Cohen, G. (2009) 'Is fashion promoting counterfeit brands?'. Journal of Brand Management, 16 (5-6). pp. 383 - 394. ISSN: 1350-231X

Balmer, J. and Greyser, SA. (2009) 'Corporate marketing and identity: reflections and directions - Guest editorial'. Management Decision, 47 (4). pp. 540 - 543. ISSN: 0025-1747

Balmer, JMT., Stuart, H. and Greyser, SA. (2009) 'Aligning identity and strategy: Corporate branding at British Airways in the late 20th century'. California Management Review, 51 (3). pp. 6 - 23. ISSN: 0008-1256 Open Access Link

Balmer, JMT. (2009) 'Corporate marketing: Apocalypse, advent and epiphany'. Management Decision, 47 (4). pp. 544 - 572. ISSN: 0025-1747 Open Access Link

Balmer, JMT. (2009) 'Scrutinising the British Monarchy: The corporate brand that was shaken, stirred and survived'. Management Decision, 47 (4). pp. 639 - 675. ISSN: 0025-1747 Open Access Link

Yen, DA. and Kuzma, J. (2009) 'Higher IELTS score, higher academic performance? The validity of IELTs in predicting the academic performance of Chinese students'. Worcester Journal of Learning and Teaching. ISSN: 2024-8032

Asaad, Y., Cohen, G. and Melewar, TC. (2008) 'Antecedents and consequences of market orientation in universities: Literature review and conceptual framework'.Academy of Marketing Conference. Aberdeen Business School. 7 - 10 July. Academy of Marketing.Open Access Link

Melewar, TC., Hayday, D., Gupta, S. and Cohen, G. (2008) 'EU enlargement: A case study of branding standardisation'. EuroMed Journal of Business, 3 (2). pp. 179 - 201. ISSN: 1450-2194

Mukherjee, A. and Balmer, JMT. (2008) 'New frontiers and perspectives in corporate brand management: in search of a theory'. International Studies of Management and Organization, 37 (4). pp. 3 - 19. ISSN: 0020-8825

Balmer, JMT. (2008) 'An epiphany of three: corporate identity, corporate branding and corporate marketing', in Melewar, TC. (ed.) Facets of Corporate Identity, Communication and Reputation. Routledge, London. pp. 35 - 54. ISBN 13: 978-0-415-40527-0.

Balmer, JMT. (2008) 'Identity based views of the corporation: insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image'. European Journal of Marketing, 42 (9-10). pp. 879 - 906. ISSN: 0309-0566

Liao, M. and Balmer, JMT. (2008) 'Student identification and non identification'.ICIG Symposium. Brighton, UK. [unpublished]

Balmer, JMT. (2008) 'A resource-based view of the British monarchy as a corporate brand'. International Studies of Management and Organization, 37 (4). pp. 20 - 44. ISSN: 0020-8825

Balmer, JMT. and Thompson, I. (2008) 'The shared management and ownership of corporate brands'. Journal of General Management, 34 (4). pp. 15 - 37.

Balmer, JMT. (2008) 'Corporate brand, the British monarchy, and the resource based view of the firm'. International Studies of Management and Organizations, 37 (4). pp. 20 - 45. ISSN: 0020-8825 Open Access Link

Powell, S., Balmer, JMT. and Melewar, TC. (2007) 'Guest editorial'. Corporate Communications: An International Journal, 12 (4). ISSN: 1356-3289

Yen, DA., Yu, Q. and Barnes, BR. (2007) 'Focusing on relationship dimensions to improve the quality of chinese-western business-to-business exchanges'. Total Quality Management and Business Excellence, 18 (8). pp. 889 - 899. ISSN: 1478-3363

Cohen, G. and Sims, D. (2007) 'Contingency and institutional perspectives within the liberal professional organisation'.British Academy of Management Conference. Warwick.Open Access Link

Cohen, G. and Sims, D. (2007) 'Misunderstood or lacking legitimacy?'.Academy of Marketing Conference. Egham, UK. 3 - 6 July. Academy of Marketing.Open Access Link

He, H. and Balmer, JMT. (2007) 'Perceived corporate identity/ strategy dissonance: triggers and managerial responses'. Journal of General Management, 33 (1). pp. 71 - 91. ISSN: 0306-3070

He, H-W. and Balmer, JMT. (2007) 'Identity studies: Multiple perspectives and implications for corporate-level marketing'. European Journal of Marketing, 41 (7/8). pp. 765 - 785. ISSN: 0309-0566 Open Access Link

Fukukawa, K., Balmer, JMT. and Gray, ER. (2007) 'Mapping the interface between corporate identity, ethics and corporate social responsibility'. Journal of Business Ethics, 76 (1). pp. 1 - 5. ISSN: 0167-4544

Balmer, JMT., Fukukawa, K. and Gray, ER. (2007) 'The nature and management of ethical corporate identity: A commentary on corporate identity, corporate social responsibility and ethics'. Journal of Business Ethics, 76 (1). pp. 7 - 15. ISSN: 0167-4544 Open Access Link

Cornelissen, JP., Haslam, SA. and Balmer, JMT. (2007) 'Social identity, organizational identity and corporate identity: towards an integrated understanding of processes, patternings and products'. British Journal of Management, 18 (1). pp. 1 - 16. ISSN: 1045-3172

Balmer, JMT. (2007) 'A Resource-Based View of the British Monarchy as a Corporate Brand'. International studies of management & organization, 37 (4). pp. 20 - 45. ISSN: 0020-8825

Balmer, JMT. (2007) 'Student corporate brand identification: An exploratory case study'. Corporate Communications, 12 (4). pp. 356 - 375. ISSN: 1356-3289 Open Access Link

Urde, M., Greyser, SA. and Balmer, JMT. (2007) 'Corporate brands with a heritage'. Journal of Brand Management, 15 (1). pp. 4 - 19. ISSN: 1350-231X

He, H-W. and Balmer, JMT. (2006) 'Alliance brands: Building corporate brands through strategic alliances?'. The Journal of Brand Management, 13 (4-5). pp. 242 - 256. ISSN: 1350-231X Open Access Link

Balmer, JMT. and Mukherjee, A. (2006) 'Corporate marketing: insights and integration drawn from corporate branding, corporate identity, corporate communication, corporate reputation and visual identification - Guest editorial'. European Journal of Marketing, 40 (7-8). pp. 725 - 729. ISSN: 0309-0566

Balmer, JMT. and Greyser, SA. (2006) 'Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation'. European Journal of Marketing, 40 (7/8). pp. 730 - 741. ISSN: 0309-0566

Greyser, SA., Balmer, JMT. and Urde, M. (2006) 'The monarchy as a corporate brand - some corporate communications dimensions'. European Journal of Marketing, 40 (7-8). pp. 902 - 908. ISSN: 0309-0566