Yen, D., Huang, Y-A. and Lin, C. (2015) 'Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference'. Asia Pacific Journal of Marketing and Logistics, 27 (5). pp. 692 - 716. ISSN: 1475-7699 Open Access Link

Gupta, S., Balmer, JMT. and Low, B. (2015) 'Brands in, from, and to emerging markets: the role of industrial relationships'. Industrial Marketing Management, 51. pp. 4 - 10. ISSN: 1873-2062 Open Access Link

Balmer, JMT. and Burghausen, M. (2015) 'Corporate Heritage, Corporate Heritage Brands and Organisational Heritage'. Journal of Brand Management, 5 (june). pp. 361 - 363. ISSN: 1479-1803

Balmer, JMT. and Burghausen, M. (2015) 'Introducing organisational heritage: Linking corporate heritage, organisational identity, and organisational memory'. Journal of Brand Management, 22 (5). pp. 385 - 411. ISSN: 1350-231X Open Access Link

Balmer, JMT. and Burghausen, M. (2015) 'Explicating Corporate Hertiage, Corporate Heritage Brands, and Organisational Heritage'. Journal of Brand Management, 5 (5). pp. 364 - 384. ISSN: 1350-231X Open Access Link

Abosag, I., Yen, DAW. and Tynan, C. (2015) 'The dark side of business relationships: An overview', inThe Dark Side of CRM: Customers, Relationships and Management. pp. 150 - 173.

Balmer, JMT. and Chen, W. (2015) 'Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂'. Journal of Brand Management, 22 (3). pp. 194 - 210. ISSN: 1479-1803 Open Access Link

Balmer, JMT. and Chen, W. (2015) 'China’s brands, China’s brand development strategies and corporate brand communications in China'. Journal of Brand Management, 22 (3). pp. 175 - 193. ISSN: 1479-1803 Open Access Link

Balmer, JMT. and Burghausen, M. (2015) 'Guest Editorial'. Journal of Brand Management, 22 (5). pp. 361 - 363. ISSN: 1350-231X

Yen, D., Alwi, S. and Kohli, G. (2015) 'How, when and why do films become brands?'.European Marketing Academy Conference. Belgium. 29 - 29 May.

Asaad, Y., Melewar, TC. and Cohen, G. (2015) 'Export market orientation behavior of universities: the British scenario'. Journal of Marketing for Higher Education, 25 (1). pp. 127 - 154. ISSN: 0884-1241 Open Access Link

Balmer, JMT. (2015) 'Foreword'. Routledge.

Burghuasen, M. and Balmer, JMT. (2015) 'Corporate heritage identity stewardship: A corporate marketing perspective'. European Journal of Marketing, 49 (1-2). pp. 22 - 61. ISSN: 0309-0566 Open Access Link

Hambali, A., Syed Alwi, SF., Balmer, JMT. and Melewar, TC. (2015) 'Introducing celebrity corporate brand and corporate brand enhancement'.18th International Corporate Identity Group Symposium (ICIG). Brunel University London, UK.Open Access Link

Burghausen, M. and Balmer, JMT. (2015) 'Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity'. Journal of Business Research, 67 (11). pp. 2311 - 2323. ISSN: 0148-2963 Open Access Link

Chen, W. and Balmer, JMT. (2015) 'Guest Editorial'. Journal of Brand Management, 22 (3). pp. 173 - 174. ISSN: 1479-1803 Open Access Link

Wiedmann, KP., Balmer, JMT., Holland, R., Money, K. and Powell, S. (2015) 'Corporate Identity and Corporate Identity Management: a Comparison of International Approaches', inDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing. pp. 227. ISBN 13: 9783319109626.

Syed Alwi, SF., Balmer, JMT., CheHa, N. and Yen, D. (2014) 'Negative Employee Corporate Brand Identification: A Case Study of a Prominent Malaysian University Corporate Brand,'.2nd International Colloquium on Design, Branding and Marketing. Nottingham, UK. 9 - 10 December.Open Access Link

Kohli, GS., Melewar, TC. and Yen, D. (2014) 'Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding: A brandscape perspective'. The Marketing Review, 14 (4). pp. 382 - 404. ISSN: 1469-347X

Balmer, JMT. (2014) 'Wally Olins (1930-2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent'. Journal of Brand Management, 21 (6). pp. 459 - 468. ISSN: 1350-231X

Asaad, Y., Melewar, TC. and Cohen, G. (2014) 'Export market orientation in universities: Bridging the gap between export marketing and higher education'. The Marketing Review, 14 (2). pp. 145 - 162. ISSN: 1469-347X Open Access Link

Yen, D. and Abosag, I. (2014) 'The role of Guanxi in reudcing the negative relational constructs in Sino-US buyer supplier relationships'.Global Marketing Conference.  [unpublished]

Burghausen, M. and Balmer, JMT. (2014) 'Repertoires of the corporate past: Explanation and framework. Introducing an integrated and dynamic perspective'. Corporate Communications: an international journal, 19 (4). pp. 84 - 4. ISSN: 1758-6046 Open Access Link

Balmer, JMT. (2014) 'Olins (1930–2014), corporate identity ascendancy and corporate brand hegemony. Celebrating the life of Wally Olins: Leading corporate identity exponent and prominent brand proponent'. Journal of Brand Management, 21 (5). pp. 459 - 468. ISSN: 1479-1803 Open Access Link

Balmer, JMT. (2014) 'Corporate identity, corporate identity scholarship and Wally Olins (1930-2014)'. Corporate Communications: an international journal, 20 (1). pp. 4 - 10. ISSN: 1758-6046

Balmer, JMT., Brexendorf, TO. and Kernstock, J. (2013) 'Corporate brand management - A leadership perspective'. Springer Science and Business Media LLC. pp. 717 - 722. ISSN: 1350-231X

Asaad, Y., Melewar, TC., Cohen, G. and Balmer, JMT. (2013) 'Universities and export market orientation: An exploratory study of UK post-92 universities'. Marketing Intelligence and Planning, 31 (7). pp. 838 - 856. ISSN: 0263-4503 Open Access Link

Syed Alwi, SF., CheHa, N. and Yen, D. (2013) 'Business School corporate brand identities'.16th International Corporate Identity Group Symposium, (ICIG). Kuala Lumpur, Malaysia.Open Access Link

Balmer, JMT., Illia, L. and Valle, AGD. (2013) 'Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century'. London: Routledge. ISSN 10: 0415662095 ISSN 13: 9780415662093

Yen, D., Melewar, TC. and Almakrami, A. (2013) 'Modelling Consumer Behaviour at the brand value: evidence from the high technology brandscope'.Academy of Marketing Conference. Cardiff, UK. 12 - 12 July.

Cappellini, B. and Yen, DA. (2013) 'Little emperors in the UK: Acculturation and food over time'. Journal of Business Research, 66 (8). pp. 968 - 974. ISSN: 0148-2963 Open Access Link

Kohli, G., Melewar, TC. and Yen, D. (2013) 'Investigating the strategic significance of brand love in the context of cinema-based film branding: literature review and conceptual framework'.Academy of Marketing. University of South Wales. [unpublished]

Balmer, JMT., Illia, L. and González del Valle Brena, A. (2013) 'Preface'.

Hudson, T. and Balmer, JMT. (2013) 'Corporate heritage brands: Mead's theory of the past'. Corporate Communications: an international journal, 18 (3). pp. 347 - 361. ISSN: 1356-3289

Yen, DAW., Barnes, BR. and Wang, CL. (2013) 'The Chinese notion of guanxi', inHandbook of Contemporary Marketing in China: Theories and Practices. pp. 83 - 100.

Balmer, JMT. (2013) 'Organizational marketing: Its nature and strategic significance?', in Balmer, JMT., Illia, L. and del Valle Brena, AG. (eds.) Contemporary perspectives on corporate marketing: Contemplating corporate branding, marketing and communications in the 21st century. London : Routledge. pp. 1 - 20. ISBN 13: 978-0-415-66209-3.

Balmer, JMT. (2013) 'Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?'. Corporate Communications: an international journal, 18 (3). pp. 290 - 326. ISSN: 1356-3289

Balmer, JMT. (2013) 'Corporate brand orientation: What is it? What of it?'. Journal of Brand Management, 20 (9). pp. 723 - 741. ISSN: 1350-231X

He, H-W. and Balmer, JMT. (2013) 'A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective'. European Journal of Marketing, 47 (3/4). pp. 401 - 430. ISSN: 0309-0566 Open Access Link

Balmer, JMT. and Illia, L. (2012) 'Corporate communication and corporate marketing:Their nature, histories, differences and similarities'. Corporate Communications: An International Journal, 17 (4). pp. 415 - 433. ISSN: 1356-3289

Balmer, JMT. and Illia, L. (2012) 'Commentary: Identity, identification and the management of change'. Corporate Reputation Review, 15 (3). pp. 141 - 142. ISSN: 1363-3589

Balmer, JMT. (2012) 'Strategic corporate brand alignment: Perspectives from identity based views of corporate brands'. European Journal of Marketing, 46 (7). pp. 1064 - 1092. ISSN: 0309-0566

Yen, DA. and Barnes, B. (2012) 'Exploring Western and Chinese Business Relationship Paradigms', inThe Handbook of Institutional Approaches to International Business. Elgar. pp. 515 - 532. ISBN 13: 9781849807685.

Balmer, JMT. (2012) 'Corporate brand management imperatives: Custodianship, credibility, and calibration'. California Management Review, 54 (3). pp. 6 - 33. ISSN: 2162-8564 Open Access Link

Balmer, JMT. (2012) 'Corporate identity', in Anheier, HK. and Juergensmeyer, M. (eds.) Encyclopedia of global studies. Sage. pp. 291 - 294. ISBN 13: 9781412964296.

He, H-W. and Balmer, JMT. (2012) 'A Grounded Theory of the Corporate Identity and Corporate Strategy Dynamic: A Corporate Marketing Perspective'. European Journal of Marketing, 47 (3). pp. 401 - 430. ISSN: 0309-0566

Yen, DA., Yang, HS. and Cappellini, B. (2012) 'Ranking Gives Power: Relationships between UK universities and Chinese agents'. Journal of General Management, 38 (1). pp. 23 - 44. ISSN: 0306-3070

Balmer, JMT., Powell, SM. and Greyser, SA. (2011) 'Explicating ethical corporate marketing. Insights from the BP deepwater horizon catastrophe: The ethical brand that exploded and then imploded'. Journal of Business Ethics, 102 (1). pp. 1 - 14. ISSN: 0167-4544 Open Access Link

Scandelius, C. and Cohen, G. (2011) 'A life cycle stakeholder management framework for enhanced collaboration between stakeholders with competing interests', in Finkbeiner, M. (ed.) Towards life cycle sustainability management. Springer. ISBN 13: 978-94-007-1898-2. Open Access Link

Barnes, BR., Yen, D. and Zhou, L. (2011) 'Investigating guanxi dimensions and relationship outcomes: Insights from Sino-Anglo business relationships'. Industrial Marketing Management, 40 (4). pp. 510 - 521. ISSN: 0019-8501

Yen, DA. and Barnes, BR. (2011) 'Analyzing stage and duration of Anglo-Chinese business-to-business relationships'. Industrial Marketing Management, 40 (3). pp. 346 - 357. ISSN: 0019-8501 Open Access Link