Greyser, SA., Balmer, JMT. and Urde, M. (2006) 'The monarchy as a corporate brand - some corporate communications dimensions'. European Journal of Marketing, 40 (7-8). pp. 902 - 908. ISSN: 0309-0566

Cohen, GT. (2006) 'Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms'. PhD Thesis.Open Access Link

Balmer, JMT., Greyser, SA. and Urde, M. (2006) 'The Crown as a corporate brand: Insights from monarchies'. Journal of Brand Management, 14 (1-2). pp. 137 - 161. ISSN: 1350-231X

Balmer, JMT. (2006) 'Corporate brands: What’s new?'. Communicacao e Sociedade, 8. pp. 163 - 178.

Balmer, JMT. (2005) 'Corporate Brand Cultures and Communities', in Schroeder, J. and Salzer-Morling, M. (eds.) Brand Cultures. London : Taylor & Francis, Inc.. pp. 30 - 43. ISBN 10: 0415355990. ISBN 13: 9780415355995.

He, HW. and Balmer, JMT. (2005) 'The saliency and significance of generic identity: An explanatory study of UK building societies'. International Journal of Bank Marketing, 23 (4). pp. 334 - 348. ISSN: 0265-2323

Balmer, JMT. (2005) 'Values, promise and behaviour: The corporate branding triumvirate?'. Thexis: Fachzeitschrift für Marketing, 1. pp. 13 - 17. ISSN: 0254-9697

Balmer, JMT. and Greyser, SA. (2003) 'Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing'. New York: Routledge. ISSN 10: 0 415 28421 X ISSN 13: 978-0-415-28420-2

Harris, L. and Cohen, G. (2003) 'Marketing in the Internet age: What can we learn from the past?'. Management Decision, 41 (9). pp. 944 - 956. ISSN: 0025-1747 Open Access Link

Cohen, GT. (2003) 'E-commerce: global overview', in Jackson, P., Harris, L. and Eckersley, PM. (eds.) E-business Fundamentals. London : Routledge. pp. 191 - 223.

Balmer, JMT. and Gray, ER. (2003) 'Corporate brands: What are they? What of them?'. European Journal of Marketing, 37 (7/8). pp. 972 - 997. ISSN: 0309-0566

Balmer, JMT. and Greyser, SA. (2002) 'Managing the multiple identities of the corporation'. California Management Review, 44 (3). pp. 72 - 86. ISSN: 0008-1256

Balmer, JMT. (2002) 'Of Identities Lost and Found'. International Studies of Management and Organization, 32 (3). pp. 10 - 27. ISSN: 0020-8825

Cohen, GT. and Harris, L. (2002) 'Branding', in Harris, L. and Dennis, C. (eds.) Marketing the eBusiness. London : Routledge. pp. 130 - 154.

Balmer, JMT. (2002) 'Corporate identity: Crossing the rubicon'. International Studies of Management & Organization, 32 (3). pp. 3 - 10.

Balmer, JMT. (2001) 'From the Pentagon: A new identity framework'. Corporate Reputation Review: an international journal, 4 (1). pp. 11 - 22. ISSN: 1363-3589

Balmer, JMT. (2001) 'The three virtues and seven deadly sins of corporate brand management'. Journal of General Management, 27 (1). pp. 1 - 17. ISSN: 0306-3070

Balmer, JMT. (2001) 'Corporate identity, corporate branding and corporate marketing - Seeing through the fog'. European Journal of Marketing, 35 (3/4). pp. 248 - 291. ISSN: 0309-0566

Melewar, TC., Saunders, J. and Balmer, JMT. (2001) 'Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia'. European Journal of Marketing, 35 (3/4). pp. 414 - 427. ISSN: 0309-0566

Gray, ER. and Balmer, JMT. (2001) 'The corporate brand: A strategic asset'. SAM: Management in Practice. pp. 1 - 4.

Melewar, TC., Saunders, J. and Balmer, JMT. (2000) 'The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia'. Corporate Reputation Review, 3 (3). pp. 194 - 200. ISSN: 1363-3589 Open Access Link

Balmer, JMT. and Gray, ER. (2000) 'Corporate identity and corporate communications: Creating a competitive advantage'. Industrial and Commercial Training, 32 (7). pp. 256 - 262. ISSN: 0019-7858

Balmer, JMT. and Soenen, GB. (1999) 'The acid test of corporate identity management'. Journal of Marketing Management, 15 (1-3). pp. 69 - 92. ISSN: 0267-257X

Balmer, JMT. and Dinnie, K. (1999) 'Merger madness: The final coup de grâce'. Journal of General Management, 24 (4). pp. 53 - 70.

Balmer, JMT. and Dinnie, K. (1999) 'Corporate identity and corporate communications: The antidote to merger madness'. Corporate Communications: an international journal, 4 (4). pp. 182 - 192. ISSN: 1356-3289

Balmer, JMT. and Gray, ER. (1999) 'Corporate identity and corporate communications: Creating a competitive advantage'. Corporate Communications: an international journal, 4 (4). pp. 171 - 176. ISSN: 1356-3289

Balmer, JMT. (1999) 'Corporate identity', in Baker, MJ. (ed.) The IEBM encyclopedia of marketing. London : International Thompson Business Press. pp. 732 - 746. ISBN 10: 1861523041. ISBN 13: 9781861523044.

Balmer, JMT. and Wilson, A. (1998) 'Corporate identity: There is more to it than meets the eye'. International Studies of Management and Organization, 28 (3). pp. 12 - 31. ISSN: 0020-8825

Balmer, JMT. (1998) 'Corporate identity and the advent of corporate marketing'. Journal of Marketing Management, 14 (8). pp. 963 - 996. ISSN: 0267-257X

Gray, ER. and Balmer, JMT. (1998) 'Managing corporate image and corporate reputation'. Long Range Planning, 31 (5). pp. 695 - 702. ISSN: 0024-6301

Balmer, JMT. and Stotvig, S. (1997) 'Corporate identity and private banking: A review and case study'. International Journal of Bank Marketing, 15 (5). pp. 169 - 184. ISSN: 0265-2323

van Riel, CBM. and Balmer, JMT. (1997) 'Corporate identity: The concept, its measurement and management'. European Journal of Marketing, 31 (5/6). pp. 340 - 355. ISSN: 0309-0566

Baker, MJ. and Balmer, JMT. (1997) 'Visual identity: Trappings or substance'. European Journal of Marketing, 31 (5/6). pp. 366 - 382. ISSN: 0309-0566

Balmer, JMT. (1997) 'Corporate identity: What of it, why the confusion, and what's next?'. Corporate Reputation Review: an international journal, 1 (2). pp. 183 - 188. ISSN: 1363-3589

Wilkinson, A. and Balmer, JMT. (1996) 'Corporate and generic identities: Lessons from the Co-operative Bank'. International Journal of Bank Marketing, 14 (4). pp. 22 - 35. ISSN: 0265-2323

Balmer, JMT. (1995) 'Corporate identity: The power and the paradox'. Design Management Journal, 6 (1). pp. 39 - 44. ISSN: 1045-7194

Balmer, JMT. (1995) 'Corporate branding and connoisseurship'. Journal of General Management, 21 (1). pp. 24 - 46. ISSN: 0306-3070

Balmer, JMT. (1994) 'The BBC's corporate identity: Myth, paradox and reality'. Journal of General Management, 19 (3). pp. 33 - 49.

Balmer, JMT. and Wilkinson, A. (1991) 'Building societies: Change, strategy and corporate identity'. Journal of General Management, 17 (2). pp. 20 - 33.