CREAM
Yu, Q., Yen, DA., Cappellini, B. and Wang, CL. (2019) 'From West to East: British Sojourners’ Acculturation in China'. International Marketng Review, 38 (4). pp. 671 - 689. ISSN: 0265-1335 Open Access Link
Chung, HFL., Yen, DA. and Wang, CL. (2019) 'The contingent effect of social networking ties on Asian immigrant enterprises' innovation'. Industrial Marketing Management, 88. pp. 414 - 425. ISSN: 0019-8501 Open Access Link
Yen, DA. and Dey, B. (2019) 'Acculturation in the social media: Myth or reality? Analysing social-media-led integration and polarisation'. Technological Forecasting and Social Change, 145. pp. 426 - 427. ISSN: 0040-1625 Open Access Link
Balmer, JMT., Mahmoud, R. and Chen, W. (2019) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: business school insights.'. Journal of Business Research, 116. pp. 628 - 641. ISSN: 0148-2963 Open Access Link
AlMutairi, S., Yen, D. and Heller, M. (2018) 'The many facets of national culture: A critical appraisal'. Comparative Sociology, 17 (6). pp. 759 - 781. ISSN: 1569-1322 Open Access Link
Balmer, JMT. and Burghausen, M. (2018) 'Marketing, the past and corporate heritage'. Marketing Theory, 19 (2). pp. 217 - 227. ISSN: 1470-5931 Open Access Link
Lou, J., Dey, BL., Yalkin, C., Sivarajah, U., Punjaisri, K., Huang, Y. and et al. (2018) 'Millennial Chinese Consumers’ Perceived Destination Brand Value'. Journal of Business Research, 116. pp. 655 - 665. ISSN: 0148-2963 Open Access Link
Dey, BL., Balmer, JMT., Pandit, A. and Saren, M. (2018) 'Selfie appropriation by young British South Asian adults: reifying, endorsing and reinforcing dual cultural identity in social media'. Information Technology and People, 31 (2). pp. 482 - 506. ISSN: 0959-3845 Open Access Link
Gupta, S., Foroudi, P. and Yen, D. (2018) 'Investigating relationship types for creating brand value for resellers'. Industrial Marketing Management, 72. pp. 37 - 47. ISSN: 0019-8501 Open Access Link
Balmer, J. and Chen, W. (2018) 'Editorial [Corporate Brands: Ignored, Accepted and Now Celebrated]'. Journal of Product and Brand Management, 27 (1). pp. 1 - 2. ISSN: 1061-0421 Open Access Link
Balmer, JMT. (2018) 'Wally Olins 1930-2014'. Oxford Dictionary of National Biography, Oxford University Press, Oxford..Open Access Link
Geng, R., Yen, D. and Azar, G. (2017) 'The contingent effects institutional forces on the adoption of green customer cooperation practices in China'.Production and Operations Management (POMS). Houston, Texas, U.S.A. [unpublished]
Balmer, JMT. (2017) 'Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship.'. European Journal of Marketing, 51 (9-10). pp. 1462 - 1471. ISSN: 0309-0566 Open Access Link
Al-Makrami, A. and Yen, D. (2017) 'Brand values and the Islamic market', inIslamic Marketing and Branding: Theory and Practice. London : Routledge. pp. 118 - 147. ISBN 13: 9781472440969.
Boukis, A., Kaminakis, K., Papastathopoulos, A., Punjaisri, K. and Balmer, J. (2017) 'How Do Different Service Employees Deliver the Brand to Consumers? An Abstract'.2017 Academy of Marketing Science (AMS) Annual Conference. Coronado, CA, USA. 6 - 26 May. Springer International Publishing. pp. 387 - 388. ISSN: 2363-6165
Yen, D., Cappellini, B., Wang, C. and Nugyen, B. (2017) 'Food Consumption When Travelling Abroad: Young Chinese Sojourners’ Food Consumption in the UK'. Appetite, 121 (February). pp. 198 - 206. ISSN: 1095-8304 Open Access Link
Balmer, JMT. (2017) 'Strategic corporate brand alignment: perspectives from identity based views of corporate brands.'. European Journal of Marketing, 46 (7/8). pp. 1064 - 1092. ISSN: 0309-0566
Cappellini, B., Hosany, S., Yen, D. and Yu, Q. (2017) 'Away From Home: How Young Chinese Consumers travel with Global Brands?'. Journal of Retailing and Consumer Services, 46. pp. 1 - 8. ISSN: 0969-6989 Open Access Link
Yu, Q., Yen, D., Barnes, B. and Huang, Y. (2017) 'Enhancing firm performance through internal market orientation and employee organizational commitment'. The International Journal of Human Resource Management (RIJH), 30 (6). pp. 964 - 987. ISSN: 0958-5192 Open Access Link
Balmer, JMT. and Chen, W. (2017) 'Corporate heritage brands, augmented role identity and customer satisfaction'. European Journal of Marketing, 51 (9-10). pp. 1510 - 1521. ISSN: 0309-0566 Open Access Link
Balmer, JMT. (2017) 'The corporate identity, total corporate communications, stakeholders’ attributed identities, identifications and behaviours continuum'. European Journal of Marketing, 51 (9-10). pp. 1472 - 1502. ISSN: 0309-0566 Open Access Link
Yen, D., Abosag, I., Huang, Y. and Nguyen, B. (2017) 'Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships'. Industrial Marketing Management, 66 (October). pp. 103 - 114. ISSN: 0019-8501 Open Access Link
Dey, BL., Balmer, JMT., Pandit, A., Saren, M. and Binsardi, B. (2017) 'A quadripartite approach to analysing young British South Asian adults’ dual cultural identity'. Journal of Marketing Management, 33 (9-10). pp. 789 - 816. ISSN: 0267-257X Open Access Link
Geng, R., Mansouri, SA., Aktas, E. and Yen, D. (2017) 'The role of Guanxi in green supply chain management in Asia's emerging economies: A conceptual framework'. Industrial Marketing Management, 63. pp. 1 - 17. ISSN: 0019-8501 Open Access Link
Balmer, JMT. (2017) 'Foundations of Corporate Heritage'. London: Routledge. ISSN 13: 9781138833555
Dovey, T., Torab, T., Yen, D., Boyland, EJ. and Halford, JCG. (2017) 'Responsiveness to healthy advertisements in adults: An experiment assessing beyond brand snack selection and the impact of restrained eating.'. Appetite, 112 (May). pp. 102 - 106. ISSN: 1095-8304 Open Access Link
AlMutairi, SM. and Yen, D. (2017) 'International diffusion of digital innovations: mapping the mobile telephony of the Arab States'. Bottom Line, 30 (4). pp. 310 - 329. ISSN: 0888-045X
Balmer, JMT., Johansen, TS. and Nielsen, AE. (2016) 'Scrutinizing Stakeholder Thinking. Orthodoxy or Heterodoxy?'. International Studies of Management and Organization, 46 (4). pp. 205 - 215. ISSN: 1558-0911 Open Access Link
Balmer, JMT. and Yen, DA. (2016) 'The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution'. Journal of Marketing Management, 33 (1-2). pp. 131 - 144. ISSN: 0267-257X Open Access Link
Balmer, JMT., Powell, S., Kernstock, J. and Brexendorf, T. (2016) 'Advances in Corporate Branding'. London: Palgrave MacMillan. ISSN 13: 978-1-352-00007-8
Balmer, JMT. and Chen, WF. (2016) 'Advances in Chinese Brand Management'. London: Palgrave Macmillan. ISSN 13: 978-1-352-00010-8
Balmer, JMT., Johansen, TS. and Nielsen, AE. (2016) 'Guest Editors Introduction'. International Studies of Management and Organization, 46 (4). pp. 205 - 215. ISSN: 0020-8825
Cappellini, B. and Yen, D. (2016) 'A space of one’s own: spatial and identity liminality in an online community of mothers'. Journal of Marketing Management, 32 (13-14). pp. 1260 - 1283. ISSN: 1472-1376 Open Access Link
Yuan, R., Liu, M., Luo, J. and Yen, D. (2016) 'Reciprocal Transfer of Associations Arising From Higher Education Brand Extensions: The Relationship between Parent Brand Identity and Extended Brand Image in the UK and China'. Journal of Business Research, 69 (8). pp. 3069 - 3076. ISSN: 0148-2963
Punjaisri, K. and Balmer, JMT. (2016) 'Brand value co-creation with employees through the Leader-Member Exchange theory: the case of a corporate brand'.The International Corporate Identity Group. Essex. 15 - 15 June.Open Access Link
Yen, DA-W. and Abosag, I. (2016) 'Localization in China: How guanxi moderates Sino–US business relationships'. Journal of Business Research, 69 (12). pp. 5724 - 5734. ISSN: 0148-2963 Open Access Link
Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness and national identity'. Journal of Product and Brand Management, Vol. 25 (Iss: 3,). pp. 223 - 238. ISSN: 1061-0421 Open Access Link
Balmer, JMT. and Wang, W-Y. (2016) 'Why Business School Managers are a Key Corporate Brand Stakeholder Group.'. International Studies of Management and Organization, 46 (4). pp. 247 - 255. ISSN: 0020-8825 Open Access Link
Yu, Q., Asaad, Y., Yen, DA. and Gupta, S. (2016) 'IMO and internal branding outcomes: an employee perspective in UK HE'. Studies in Higher Education, 43 (1). pp. 37 - 56. ISSN: 0307-5079 Open Access Link
Abosag, I., Yen, DA. and Barnes, BR. (2016) 'What’s dark about the dark side of business relationships?'. Industrial Marketing Management, 55 (May 2016). pp. 5 - 9. ISSN: 0019-8501 Open Access Link
Scandelius, C. and Cohen, G. (2016) 'Sustainability program brands: Platforms for collaboration and co-creation'. Industrial Marketing Management, 57. pp. 166 - 176. ISSN: 0019-8501 Open Access Link
Scandelius, C. and Cohen, G. (2016) 'Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication'. Journal of Business Research, 69 (9). pp. 3487 - 3499. ISSN: 0148-2963 Open Access Link
Balmer, JMT. and Chen, WF. (2016) 'Corporate heritage tourism brand attractiveness. The case of Tong Ren Tang and Chinese national identity.'. Journal of Product and Brand Management, 25 (3). pp. 223 - 234. ISSN: 1061-0421 Open Access Link
Yen, D., Cappellini, B., Wang, C. and Nguyen, B. (2016) 'From imagined to actualised global youth membership: The swift self in Chinese youth’s food consumption'.Royal Bank 10th International Seminar. Montreal, Canada. Elsevier. ISSN: 0148-2963
Yen, D., Abosag, I. and Tynan, C. (Accepted) 'The Dark side of Business to Business Relationships', in Nguyen, B., Simkin, L. and Canhoto, A. (eds.)
Kohli, G., Yen, D. and Alwi, S. (2016) 'Film or film brand? Exploring consumers’ perspective of films as brands and implications for strategic brand management within the film industry'.European Marketing Academy Conference (EMAC). University of Oslo (Norway). [unpublished]
Santos, FP., Burghausen, M. and Balmer, JMT. (2016) 'Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands'. Journal of Brand Management, 23 (1). pp. 67 - 88. ISSN: 1479-1803 Open Access Link
Balmer, JMT., Abratt, R. and Kleyn, N. (2016) 'Corporate brands and corporate marketing: Emerging trends in the big five eco-system'. Journal of Brand Management, 23 (1). pp. 3 - 7. ISSN: 1350-231X
Balmer, JMT., Abratt, R. and Kleyn, N. (2016) '17th International Corporate Identity Group (ICIG) symposium'. Journal of Brand Management, 23 (1). pp. 1 - 2. ISSN: 1350-231X
Balmer, JMT. and Wang, W-Y. (2016) 'The Corporate Brand and Strategic Direction: Senior Business School Managers’ cognitions of Corporate Brand Building and Management'. Journal of Brand Management, 25 (3). pp. 223 - 238. ISSN: 1479-1803 Open Access Link
Yen, D., Huang, Y-A. and Lin, C. (2015) 'Animosity within borders: The mediating roles of regional identification and perceived discrimination on regional media preference'. Asia Pacific Journal of Marketing and Logistics, 27 (5). pp. 692 - 716. ISSN: 1475-7699 Open Access Link